Dating services new delhi
“Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space.There are investors, and there are consumers.”Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.“Much like how Flipkart singularly focused on customer service, newer dating apps are working towards the right product market fit, verified profiles, ensuring that no married men got on the app, assuring women of safety and security,” Sachin Bhatia, co-founder of Truly Madly, another popular dating app, told Quartz.Another example is Bengaluru’s Floh, which doesn’t consider itself a dating service, because it caters to men and women in the age group of 25-35 years who join the platform with a more “serious intent” of finding a spouse, explained CEO Siddharth Mangharam.Floh allows people to subscribe to the platform, meet prospective partners online, as well as offline at events organised exclusively for members.Woo says that its mobile app has more than a million users in just a year, and it does about 10,000 matches a day.
A raft of dating apps has come up in the last few months, attracting both handsome funding and an ever-increasing user base from across the country.“Now dating apps have become mainstream,” Sumesh Menon, CEO and co-founder of Woo, a Gurgaon-headquartered dating app, told Quartz.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
“In fact, Tinder users in India also boast the most messages per match globally.”Quartz could not independently verify these numbers.
Dating apps have caught the attention of investors, too.
This year has already seen several other dating apps raise funds.